Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. The average CTR on Google Ads is 3.17 The average CTR for B2B is 2.41

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Martech Advisor

SEPTEMBER 26, 2019

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. billion in 2018. Parting Words.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. The percentage of mobile ads was 47% in 2022, up from 33% in 2018.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Statista, 2018 ). B2B Marketing. MediaPost ). Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49