2018 Buyer's Journey Digital Transformation Trends 
Televerde
OCTOBER 19, 2020
A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young. You’ll see digital marketing trends reflect changing expectations over the next year or so.
Kaon
MAY 5, 2020
Transformative CEO Customer Experience Award for Digital Transformation. After Q1 2020, digital transformation is no longer a “nice-to-have” — it is critical to a business’ survival. In 2018, Kaon’s big data analytics showed global trends of increased user interactions by as much as 28%, year-over-year.
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The Lead Agency
MARCH 27, 2018
B2B businesses of all sizes contain departments that are impacted by digital transformation. In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place. 7: Voice marketing.
Full Circle Insights
FEBRUARY 28, 2021
In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Here are five trends we’ve noticed that will shape martech in 2021. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs and CIOs: Stronger Together in the Digital Age.
Full Circle Insights
MAY 10, 2021
Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.
Full Circle Insights
JANUARY 27, 2021
Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report. Got CMO Skills?
Full Circle Insights
MAY 20, 2022
How to Avoid the Digital Transformation Trap. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. CMOs and CIOs: Stronger Together in the Digital Age. B2B Marketing in 2020: 4 Trends to Try. A 4-Point Plan to Transform your B2B Customers into Brand Evangelists. Got CMO Skills?
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