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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Marketers can prioritize the best leads with quality and urgency ratings. Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. When situations like these arise, it’s helpful to have a process to determine the value and urgency of each content idea.

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Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

According to CMI’s 2018 Benchmarks, Budgets, and Trends research , social media posts, blog posts, emails, e-books, and video continue to reign supreme when it comes to the content formats and types B2B and B2C marketers rely on the most. Evaluate your format and content type options. Transform your ideas into resonant stories.