Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native ads receive 53 percent more views than traditional display ads. IAB 2018 Video Ad Spend Study ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Bannerflow

APRIL 12, 2019

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. Are ad blockers the end of display advertising? At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker.

Display 61

Display Advertisements Advertising Effectiveness 61

Outbrain

JANUARY 17, 2019

With over 103 million viewers during the 2018 Super Bowl, there is no mistake that one of the largest sporting events in the U.S. That’s more than Tom Brady’s 2018 base salary with change left over to spare. If this is your brand’s target market, native ads are a sure way to connect directly with them to start the conversation.

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Efficiency Cost Per Click Cost CTR 33

Hubspot

MARCH 1, 2016

billion dollars will be spent in 2018 on native advertising, and for good reason. 53% of users say they would look at a native ad over a banner ad, and they are 18% more to show purchase intent. The statistics point to native advertising’s continued growth. It’s projected that 8.8

Advertisements 28

Advertisements Advertising Advertorials Paid Search Agency 28

Outbrain

MARCH 31, 2021

Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent.

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Statistics Advertisements Advertising Emarketing 62

LeadsRX

MARCH 23, 2022

So they recruit a group of people and then they expose them to a number of different ads that the company wants to get a read on. And there’s a series of questions: purchase intent, brand favorability, purchase consideration, likeability. These keywords come at low costs and with a high purchase intent.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Televerde

OCTOBER 30, 2019

9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision. Unsplash, 2018). Toprankblog.com, 2018). Content Marketing Institute, 2018). 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Animoto.com, 2018). Curata, 2019).

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Paid Content Statistics B2B Marketing Peer-to-peer 45