The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy
Martech Advisor
OCTOBER 24, 2019
billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. billion by 2024. In fact, BIA/Kelsey forecasts that national brands will spend $62.7 The Explosion of Personalization.
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