What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Juniper Research) $100 million: Amount per day U.S. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Imperva ) 14%: Average clicks from fake sources in each paid search campaign. Interceptd ) $5: Amount a botnet owner is charging per 1000 clicks.
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