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How to provide privacy-compliant media in advertising’s post-cookie era

illumin

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet. Follow @illuminHQ

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. billion by 2024.

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How to Respond to the Loss of Third-Party Cookies

Litmus

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

billion by 2024. Book a Consultation SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. Adding updates and new features is also much more convenient with SaaS.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

billion by 2024. . SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . Adding updates and new features is also much more convenient with SaaS. SaaS backup systems store data reliably and securely.

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

In their analytics, they also offer your best days, types of content and posting frequency to power smarter publishing. And those insights are added to a dynamic, AI-powered dashboard that unifies your cross-channel data and makes it visible to everyone. It’s also a newer tool, having launched in 2018. Source: Social Champ) 19.