How to provide privacy-compliant media in advertising’s post-cookie era
illumin
JANUARY 26, 2024
The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet. Follow @illuminHQ
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