Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. The team posts three to five articles a day to the website, distributing the content to the brand’s 4 million combined followers on Facebook and Twitter. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

Creativity 134

Creativity Examples Content Marketing Planning 134

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Virginia Aquarium (@VAAquarium) January 25, 2017. Of course, performance should never be left to chance.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. 5 at Content Marketing World: Project of the Year. Play Magazine.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

FEBRUARY 15, 2017

It was the 2017 winner in the "Video for the Web -- Travel" category. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. Since then, a microsite has been dedicated to the partnership.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. According to REI’s Managing Editor Paolo Mottola (2017 Content Marketer of the Year), this base has helped his team provide a consistent audience experience, no matter what stories they decide to tell at a given time.@REI

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network.

Examples 99

Examples Marketing AI B2B Marketing Content Marketing 99