What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples
Martech Advisor
JANUARY 16, 2020
If you’re familiar with traditional media or advertising, you would have heard the terms above-the-line (ATL) and below-the-line (BTL). What do these terms mean and what are some outbound marketing avenues that you can utilize to widen your reach and drive sales? Types of Outbound Marketing Channels. Traditional Advertising.
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