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30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Leverage Video.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

That was seen as an opportunity by Shawn Fanning, John Fanning, and Sean Parker -- the people who invented Napster: “ a simple, free peer-to-peer (P2P) file-sharing service, ” and perhaps the first of its kind to have a household name, which rose to multi-million usership by 2001, the same year the iPod was unveiled.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. So once the video is done, I click the link to visit their profiles. With a growing number of options to view YouTube videos in this way, you'll want to make sure your channel art is large enough to display with quality on larger screens.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. The answer, it turns out, was a content type they were already using – video! To find out how West and her team made that happen, check out these 3 big takeaways from her talk at Viewtopia: Videos Shouldn’t Be Passive Assets.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Mix it up with blog posts, Facebook images, podcasts, Tweets, email copy, photos, videos, infographics, etc. Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. Yet another P2P opportunity around Giving Tuesday is to help supporters sell something that benefits your organization.

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