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30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Think Beyond B2B.

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9 Promising FinTech Startups You Should be Watching

Envy

Est. 2016, London Twitter: @TrueLayer. Est. 2016, London Twitter: @_Previse_. Clients include cloud service providers, FinTech organizations and P2P banks, for now. No small feat when upwards of $410 billion was donated to charity by Americans alone in 2017. Which FinTech startups are on your watch-list for 2019? Let us know!

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

That was seen as an opportunity by Shawn Fanning, John Fanning, and Sean Parker -- the people who invented Napster: “ a simple, free peer-to-peer (P2P) file-sharing service, ” and perhaps the first of its kind to have a household name, which rose to multi-million usership by 2001, the same year the iPod was unveiled.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

In 2016, Death Wish Coffee was named the winner of a small business marketing competition held by software company Intuit. The banner communicates two things: 1) That Taulia is in the business of P2P (“procure to pay”), and 2) the brand really celebrates procurement specialists. 8 Cool YouTube Channel Art Examples. The reward?

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare. billion within a short span of eight years.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. The key to P2P fundraising success is giving supporters the tools they need to succeed.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. Watch All of the Viewtopia 2016 Sessions on the Viewtopia Hub. Taulia did something similar with their P2P Super Heroes series. The odds are stacked against you. We, as marketers, have seen it all, and we don’t fall for gimmicks.