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Recklabs Increases their Conversion by 60% with LeadSquared

LeadSquared

What is in CRM is true, and what is not is false.” ” Jigar Singh Rathore VP- Business & Strategy Previous Next Scale Your Business With LeadSquared Book a 1-1 consultation today! Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs.

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5 Tips to Revamp Your 2016 Email Marketing Strategy

Hinge Marketing

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. Increase percentage of qualified leads from X% to Y%. But the proof is in the pudding.

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How We Generate An Avalanche of B2B Leads on LinkedInâ„¢ (6 Easy Steps)

Prospectr

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market.

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Building a Foolproof Sales Enablement Strategy

SmartBug Media

Originally written on September 1, 2016. l En`a´ble`ment - The act of delivering information, collateral, and processes to your sales team to help them better connect with your prospects and leads to drive more sales. Standardizing processes for lead qualification and handoff from marketing to sales (and vice versa).

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6 Reasons Your Content Marketing Isn’t Really Working

Sales Engine

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download? You control the dialog. Source ).

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Influencer marketing. Sales enablement. Joe Pulizzi.