Vidyard

MARCH 15, 2017

2016 was witness to a list of failures, proving that regardless of budget, your company’s messaging can make or break a video marketing campaign and the business attached to it. So as brands start rolling out their video campaigns for 2017, let’s learn from some of the worst failures of 2016. Check out this post !

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. Most people don’t listen with the intent to understand – they listen with the intent to reply. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

KoMarketing Associates

JULY 1, 2016

— Phoebe Fasulo (@Fassooo) June 19, 2016. — Rayliza Krikman (@raylizakrikman) June 27, 2016. — Kelsey Jones (@wonderwall7) June 27, 2016. Leveraging Reddit not only helps you find content ideas, but it also drives brand awareness, direct customer engagement, focus group feedback, articles/links, etc.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. 1 3 ) Fendi Spring/Summer 2016 Flower Shop. Marketers spend a lot of time trying to nail down abstract concepts.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

Outbrain

NOVEMBER 29, 2020

In 2016, Disney came out with the #Healthilyeverafter campaign to promote healthy eating and lifestyles. Aided brand awareness is measured with the help of surveys and questionnaires via social media, email marketing, or focus groups. This even led to an increased purchase intent of X1.81.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Cintell

MARCH 20, 2015

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. Collating opinions and the received wisdom within your firm with the intent of creating personas can come with it’s own distinct hazards. Be wary of segmentation hazards when doing your own research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

LiveRamp

NOVEMBER 19, 2018

The most extreme example of this trend is indisputably Unilever’s $1 BN acquisition of razors-by-mail startup Dollar Shave Club in 2016, but other CPG’s are taking more practical steps to capture CRM data, such as Kraft’s robust content program publishing recipes on the web, in print, and in email newsletters. When Internet 2.0

CRM 49

CRM Brand Identity Branding Work Management 49