Adobe Experience Cloud Blog

APRIL 11, 2017

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates. First party intent data can be extremely useful.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Biznology

JANUARY 28, 2016

As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. So what video marketing trends can small businesses and other marketers expect to see in 2016? Drone video. Like this post? Sign up for our emails here.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. We talk a lot about the value of data visualization , especially when it comes to intent data.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. Content support is easier to master by a new sales rep when it is indexed through intent.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Martech

DECEMBER 13, 2023

For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016. However, after this initial fire sale, those who had solid marketing and SEO frameworks before generative AI hit the zeitgeist are now best place to use the tools today.

CMS Development 108

CMS Development SEO Trends API 108

KEO Marketing

DECEMBER 8, 2015

As search engine algorithms evolve and brands scramble to optimize pages to account for user intent, it might seem risky – if not daring – to make predictions about what lies ahead in the uncertain, mercurial world of SEO. In 2016, the qualify of your content will be more important than ever. Great UX is great marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . From there, my buildings grew and grew in height. Identify and Rank Your Goals.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Hinge Marketing

DECEMBER 8, 2015

2016 looks to be a volatile year in AEC marketing – not necessarily due to external forces, but rather internal old-school vs. new-school dynamics. Intentional marketing strategies NOT accidental marketing. And 2016 will be no different. I anticipate this shake up to be exacerbated by these 7 trends: 1.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Webbiquity

DECEMBER 26, 2017

That was until Google updated its algorithm in 2016 and 2017. Google’s intention wasn’t to penalize local service providers. Chad Crowe joined Techwood Consulting in 2016 as part of a merger. The Map Pack, along with a Google My Business listing, has been a boon for local businesses.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Hubspot

MAY 16, 2017

What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time. But intent-based marketing is not just about serving the right ad or message to trigger a purchase.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Another step forward Sales Cloud Einstein launched in 2016 with AI capabilities to help all companies — but especially SMBs with fewer resources — focus on their most promising leads and automate time-consuming sales tasks like data entry. Here are five guidelines for building it inclusively and intentionally. Read the blog

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast. For more in-depth SMX East 2016 learnings, please see our full session recaps: Day 1 session recap. Here are our top takeaways. Day 2 session recap. Day 3 session recap.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Smashmouth Marketing

JUNE 1, 2022

2016 Add ICPs, EQLs (event qualified leads). 2018 Add IDLs (intent data leads). Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2020 Conquered Covid since we were already virtual.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Identifying User Intent. Advanced Keyword Research Concepts.

Long Tail Marketing 151

Long Tail Marketing Elasticity Tips Public Relations 151

Leadspace

JUNE 24, 2016

The post B2B Marketing News Roundup – June 24, 2016 appeared first on Leadspace. .” Now I have to go find out what D3 is. Did we miss some toppier top news? Tweet a sternly-worded haiku to @Leadspace.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Content Standard

AUGUST 19, 2016

This month, Ascend2 released the 2016 State of Content Marketing report. Just a month ago, at Forward 2016, Skyword’s Founder and CEO, Tom Gerace , stood up to simultaneously enlighten and confuse his audience with one of the simplest Powerpoint slides ever to grace a keynote: content does not equal story. The Dilemma.

Top of Funnel 40

Top of Funnel Trends Content Marketing Brand Identity 40

PureB2B

MAY 30, 2022

Since its inception in 2016, Leadiro – now DemandScienceIntelligence – has delivered solutions to help sales and marketing professionals drive new pipeline growth. Today, Leadiro Becomes DemandScience Intelligence.

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

Zoominfo

AUGUST 31, 2020

Technology : Sales intelligence platforms and buyer intent software. The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Valasys

SEPTEMBER 6, 2023

It remained a publicly traded company, listed on both the London Stock Exchange and the Nasdaq , from 1998 until 2016. In 2016, SoftBank acquired Arm for $32 billion, taking the company private. Arm has disclosed its intention to list on the Nasdaq and will be traded under the ticker symbol ‘ARM.’

Design 52

Design Marketing Proposals Acquisitions Planning 52

KoMarketing Associates

MARCH 20, 2018

Does the landing page match their search intent? Search Intent. As an SEO agency, we are constantly working to show clients and potential clients the importance of search intent in keyword selection. Do they see the right message? Are they given enough information? Can they access the information quickly? Let’s jump in.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Content Standard

FEBRUARY 22, 2016

The post 2016 Social Media Marketing Trends: Better, Faster, Stronger appeared first on The Content Standard by Skyword. As with all things marketing, any social media (Facebook in particular) gives you the analytical power to test faster and slower content schedules. Interested in more ways to improve your content workflow for social media?

Social Media 40

Social Media Social Marketing Trends Media 40

Zoominfo

JUNE 27, 2018

In 2016, influencer marketing surpassed print marketing ( source ). Twitter users report a 2X increase in purchase intent when exposed to promotional content from influencers ( source ). 75% of all marketers say they have allocated money for influencer marketing ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

The Point

AUGUST 16, 2019

Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in many cases – particularly on mobile devices – the preview text can be as prominent as the subject line. It’s always better to be intentional and ensure that the two elements work in tandem.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. CEO Mark Zuckerberg has repeatedly made clear his intention to transform Facebook to a video-first platform—one executive went so far as to say that the app will be “ all video ” by 2021. in Q4 2016.

Social Media 167

Social Media Trends Emarketing Media 167

Leadspace

NOVEMBER 6, 2019

In a webinar earlier this year, Paul explained how this groundbreaking initiative is transforming the way Extreme Networks drives sales, by harnessing the power of intent data together with cutting-edge data management capabilities — powered by Leadspace ( watch the webinar here ). This wasn’t a first for them, either.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Contently

MARCH 9, 2020

” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. In July 2016, Unilever bought Dollar Shave Club for a billion dollars, in large part due to the deep relationships the brand had built with its audience through content. It makes sense.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Zoominfo

OCTOBER 13, 2022

Between 2016 and 2018, total US forest product exports increased from about $37.7 Using ZoomInfo, AGL refined its prospecting to proactively target companies that had demonstrated strong buying intent, and aligned closely with the profiles of AGL’s preferred buyers and best-fit prospects. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Convince & Convert

DECEMBER 29, 2017

All of this propelled the FlexPod Brainteaser campaign to receive a finalist spot in the Killer Content Awards 2016 and in the Cisco Marketing Velocity Awards 2016. The post How to Build a Social Campaign for a Hard-to-Reach Audience appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Convince & Convert

APRIL 20, 2016

We’re all anticipating their launch of Imagine Commerce at Catalyst 2016! We try to have a good motive and intent with everything we do.” —@MGeorgiou22 (highlight to tweet). “We You have to put a lot of effort in the beginning and try to know what your motive and your intent is for your audience.” —@MGeorgiou22. “We Mark Cuban.

Communities 98

Communities Intent Outreach Research 98

Brandwatch Marketing

FEBRUARY 26, 2022

In 2016, a video game manufacturer used Brandwatch Analytics to learn if the consistency principle affected sales. Intent to purchase discussion (e.g. But game 2 generated more intent to purchase mentions. But intent to purchase mentions, due to the consistency principle, did. this game looks cool). I want this game).

Enterprise Management 63

Enterprise Management Intent Marketing & Strategy Pricing 63

Biznology

SEPTEMBER 7, 2017

altMBA Alumni : Seth Godin ’s altMBA program is well worth doing if you are intent on leveling up, and I participated during the August 2016 session. It’s the ideal place to engage with social media and marketing professionals, many of whom are remote workers. It’s free to join.

Linkedin 141

Linkedin Business Communities Social Media 141

Contently

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. “It’s our responsibility to always advocate that the intention of creating content is to help the customer,” Mackenzie said. million keywords worldwide. Hero, Hub, Help.

SEO 160

SEO Content Paid Search Agency Youtube 160

Aberdeen

JANUARY 13, 2020

Heading into 2020, fueling predictive analytics modes with buyer intent data can show you how a buying committee behaves as they research competitors and general pain points. in 2016 to 59.2% Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data. Formal Focus on Sales Enablement.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Lattice

NOVEMBER 13, 2015

If you have been following the predictive space, you may have heard about intent data. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. about a web user that make show some intention or future action. Take a look at this short video to learn more about intent data.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Contently

OCTOBER 11, 2022

Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. Just think of the customer satisfaction and what benefits you could gain from listening more intently to what your customers want from you. An Opportunity for Data-Driven Strategy.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

PathFactory

FEBRUARY 1, 2023

Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Aberdeen

JANUARY 13, 2020

Heading into 2020, fueling predictive analytics modes with buyer intent data can show you how a buying committee behaves as they research competitors and general pain points. in 2016 to 59.2% Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data. Formal Focus on Sales Enablement.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69