Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Why Customers? As for you, our reader, are you surprised at the survey results?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. eMarketer ). The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Directive Agency

MAY 2, 2017

In 2016, 62% of B2B marketers said that video was an effective content marketing tactic. According to eMarketer, two-thirds of B2B marketers say that producing webinars is an effective content marketing tactic. In 2014, 62% of B2B marketers utilized webinars in their lead nurture campaigns.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. hours per day on their mobile devices.” ( Emarketer ). Lead Generation & Nurturing Stats. About 20-40% of webinar attendees eventually become leads.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Valasys

SEPTEMBER 27, 2018

Demand Gen Report, 2016) (Source: [link] ). Lead generation (85%), sales (84%) and lead nurturing (78%) are considered as essential goals for 2016 by B2B content marketers. Content Marketing Institute and Marketing Profs, 2016). Existing content gets repurposed by 29% of marketers ( Curata , 2016).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion - Marketing Sherpa. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122