Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. eMarketer ). The CMO Survey ). MediaPost ).

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Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Approximately 74% of conversion rate optimization programs promote sales growth. hours per day on their mobile devices.” ( Emarketer ). (Optinmonster). Invespcro).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 265

Valasys

SEPTEMBER 27, 2018

Demand Gen Report, 2016) (Source: [link] ). Lead generation (85%), sales (84%) and lead nurturing (78%) are considered as essential goals for 2016 by B2B content marketers. Content Marketing Institute and Marketing Profs, 2016). Existing content gets repurposed by 29% of marketers ( Curata , 2016).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion - Marketing Sherpa. . Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48