Do Pop-up Ads Actually Work?
SmartBug Media
AUGUST 19, 2019
Originally written on June 10, 2016. Content was updated August 19, 2019. The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. A lightbox ad opens in the center of the page, obscuring the actual page content.
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