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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

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SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business. Image taken from HubSpot. ).

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Selling is all about hitting the numbers consistently.

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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. So you’re convinced: Video is the future.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. …[T]here’s no doubt that Predictive Analytics can process data, identify patterns and surface insights that human beings simply can’t do at scale.”. .

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Don’t Start ABM Without Knowing your Total Addressable Market (TAM)

DealSignal

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. Potential pitfalls to effective marketing planning. “If What if you under-estimate (too few accounts & contacts)?