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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I’ve seen a lot of attribution vendors recently. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December).

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Customer Data Platform Discussion with David Raab

Porch Group Media

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. Anders Ekman: Hello, I’m Anders, President of V12, and we have a great segment for Next Best Action today. Before that, I spent time working in the direct marketing industry. Watch Part II.

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The Email Marketing Software You Need For Success

Atomic Reach

Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. Econsultancy, 2016). That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this.