KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

QuanticMind

JUNE 2, 2016

As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Originally posted on Marketing Land. If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Data science, FTW!

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 13, 2014

Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

The ROI Guy

NOVEMBER 14, 2012

The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? Cloud Computing – where the business procure their own infrastructure, platforms and software as a service. BYOD - users purchasing their own work tablets, laptops and other devices. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Spiralytics

NOVEMBER 27, 2022

Cybercriminals intentionally target the finance industry because more money is involved, indicating a more profitable return. Scam bots are used to execute account takeover (ATO) and distributed denial of service (DDoS) attacks. Through this, they can undercut their rivals by offering more competitive rates.

Phishing 143

Phishing Marketing AI CAN-SPAM Business 143

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot. Says Vajre, “I’ve written two books on account-based marketing.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107