CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
JUNE 26, 2014
A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. What changes will you seek to implement in the next half of 2014?