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9 Promising FinTech Startups You Should be Watching


Est. 2014, Tel Aviv Twitter: @Secured_Touch. Est. 2014, Dublin Twitter: @aidtechnology. Est. 2014, London Twitter: @AimBrainHQ. Clients include cloud service providers, FinTech organizations and P2P banks, for now. SecuredTouch. It then blocks suspicious activity or sends alerts about fraud and suspicious activity.

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There’s a new B2B mandate

Canadian Marketing Association

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES


A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. But he’ll always be a unicorn at heart, whether he’s posting or not.

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23 Outstanding Social Media Marketing Guides


5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). Social Media Marketing Guides.