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There’s a new B2B mandate

Canadian Marketing Association

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. That the cloud’s changed the buying conversation; it’s where buyers can procure or curate the solutions they need. Everything is evolving to P2P, largely fed by social media.

P2P 48
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23 Outstanding Social Media Marketing Guides


5 Social Media Trends for 2014: New Research by Social Media Examiner. The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. Social Media Marketing Guides.