Remove 2014 Remove Lead Nurturing Remove Marketing Automation Remove Transparency
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Keys to Developing a B2B Digital Marketing Plan

KEO Marketing

Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014. The key here is to ensure complete transparency with your community.

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The Unspoken Truths Behind Customer Segmentation

Oktopost

In this episode of Radically Transparent, host Jennifer Gutman examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

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How to Avoid Becoming a Marketing Fossil

Hubspot

of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. You don’t get “credit” for real-time marketing; it’s the norm, not the exception. 1) Always Be Measuring. Just 36% (!!) 3) Rethink Your Org Chart.

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Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. What marketing lessons have you learned in 2014?

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40