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First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself

Hubspot

Our ability to gather our customers’ information has never been greater, and advertisers lean into this data to fuel their ad targeting and audience creation. Third party data is information on individuals that's aggregated by third-party sources and made available on advertising platforms for targeting purposes.

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Inbound Content Marketing: A Powerful Gravitational Force

Hinge Marketing

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Let’s review a real-world example… this blog post!

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3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records). The Invoca team is excited to be a sponsor of Vidyard’s Ignite Conference 2014. Schedule a meeting with us at the can’t miss event here !

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Websites, blogs, podcasts, emails, ebooks, social media posts, videos… the list goes on (in more detail way down below). Advertising is fast but temporary. Consider/Middle-of-Funnel (MoFu). Gesundheit!”.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

What’s the time of day that we’re advertising? So your driving conversions but not every completion of that transaction stage of that funnel is a sale, all right? And so what we considered the conversion as somewhere in the middle to the bottom of that transaction stage of the funnel. Is it three steps?

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Shifting Paradigms & Brands across the globe moving towards an all-encompassing, 360-degree digitized solution including SEO, Content Marketing, Inbound Marketing, Digital Advertising & Growth-hacking practices as major sub-sets. Convergence of SEO with Evolving Content.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . .