2013 Personalization Presentation Stats Marketing Automation 
Digital B2B Marketing
OCTOBER 29, 2013
Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Put Stats Back in Context.
Hubspot
MARCH 14, 2017
And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. But that's just the beginning. And perhaps best of all, one video can speak to thousands of customers.
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SnapApp
DECEMBER 4, 2017
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .
The Effective Marketer
JULY 28, 2015
Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. OK, let’s dive into each one.
Hubspot
AUGUST 27, 2012
Source: Gartner ) Tweet This Stat! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat! Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! 5) 84% of B2B marketers use social media in some form.
Hubspot
APRIL 1, 2014
Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Tweet This Stat. Tweet This Stat. Tweet This Stat.
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. As you can see from these compelling stats, CRM usage and adoption is on the rise. Example 1: A sales person is making a follow up call to a new client. ” ( CRM Search ).
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