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International SEO: How to Optimize Your Website for Other Countries

Hubspot

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Although, regaining that organic power can happen fairly quickly if you optimize your content well in other ways. ccTLD Domains Are Valuable, But a Big Commitment.

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. Still not convinced? Why, yes it can!

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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International SEO 101: Which Domain Structure Should You Use?

Hubspot

If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. What Do Users Think? For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys.

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7 Common (and Dangerous) Misconceptions About SEO

Hubspot

in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. For instance, it''s best to go to your analytics and see which pages on your site had the highest portion of visitors from organic search (regardless of the keywords). of searches in the U.S. It''s a figure that has doubled since 2009.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. The most coveted job in the marketing organization chart. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. CPL: Cost-per-Lead.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 15) Clickthrough Rate (CTR). The amount it costs your marketing organization to acquire a lead. Learn more of the details here.). CASL stands for "Canadian Anti-Spam Legislation."