Digilant

AUGUST 30, 2023

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Contently

SEPTEMBER 1, 2016

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2.

Cable 113

Cable Bundling Television marketing Amazon 113

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Myth 9: Your content marketing should be about your products and services.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. 2) Google''s average revenue per user is 6X that of Facebook. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. internet users researching products and services online. ( In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Google+ receives 1.2 iMedia Connection ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Contently

APRIL 21, 2017

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. When the story mentions a marketing product or it’s in a certain stage of clinical trials, then [legal] gets involved.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156