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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2013 Marketing Predictions included bets that content marketing conversations would mature. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Content marketing will take a seat at the table, with budget and someone with authority to drive strategic content programs.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Thus far, none of these publishers have licensed their software on the same scale as The Washington Post.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video is the most effective tool to achieve this. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot.

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What Is Content Marketing? It’s All About Control

Content Standard

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards.

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What Is Content Marketing? It’s All About Control

Content Standard

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards.