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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. The first stage was just to recognize that CDP was a separate category of software. That's odd; people ask me those questions all the time.

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300 Women Making An Impact In B2B SaaS

SalesIntel

Aartii’s personal experiences have fuelled a profound passion for caregiving and sensitised her to a range of issues, particularly the societal impact of technology and the importance of empathy. Over the past four years, Alexis has grown her personal brand on LinkedIn to over 75k followers, generating more than 9.5

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Bottom funnel: The potent, high-converting stuff.

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Ready to jump to the middle of the funnel?

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Marketing Automation: It’s Time You Got On Board

PureB2B

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies.

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Marketing Automation: It’s Time You Got On Board

PureB2B

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.