ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data. Rich on Twitter: @richvancil.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. He’s also been featured by Forbes, CMO Network, Mashable, Huffington Post, NPR, Financial Times, Adweek, and Reuters.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Webbiquity

FEBRUARY 10, 2015

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. (

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Marketing Insider Group

JUNE 7, 2012

In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. Forrester: CMO Mandate: Adapt or Perish. He continued, “and the difference is significant and quantifiable!”. But don’t just take his word for it. Hubspot: Inbound Marketing vs. Outbound Marketing.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

B2B Digital Marketer

SEPTEMBER 8, 2020

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show. I mean, webinars, virtual conferences and trade shows. Previously, Lee served as Sr.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52