Martyn Etherington Speaks: the story of a B2B digital marketing turnaround
Biznology
SEPTEMBER 25, 2015
Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.
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