Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” He expands on this by noting, “I would say clearly direct mail does not command the budget it used to. Today's PowerViews guest is Christopher Hosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” He expands on this by noting, “I would say clearly direct mail does not command the budget it used to. Today's PowerViews guest is Christopher Hosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

MLT Creative

DECEMBER 16, 2011

This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. In 2012, marketing automation will rise with social. Social data can improve B2B e-mail marketing. BtoB Magazine. MarketingProfs.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. B2B e-mail newsletters gain highest conversion rate. Doyle asks. B2B Lead Generation Blog.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

MLT Creative

JANUARY 20, 2012

E-mail enhanced by marketing automation and behavioral targeting is crucial to lead nurturing, given that 73% of leads are not yet ready for sales, according to a MarketingSherpa report. Big ideas that will transform B2B marketing in 2012. BtoB Magazine. Search Engine Optimization Journal. MarketingSherpa.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40