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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

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This article will look at 4 alternatives to traditional Facebook ads. . Google Display Ads – With Targeting. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

This article will look at 4 alternatives to traditional Facebook ads. . Google Display Ads – With Targeting. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

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