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Why Marketing Automation Needs Permission Marketing

Hubspot

But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Instead, a permission marketer invites their audience to opt-in for further communication on the topic. Notice I used the term “opt-in”? Managing Permission.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

Still, return on investment matters more than CTR, so even if your CTR is double that rate, unless you’re seeing more sales as a result of your investment, figure out what might be lacking -- the ads themselves, the cost-per-click, or some other factor adversely affecting your efforts.

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Answers to Your Top 11 Questions About Email Marketing #EmailSci

Hubspot

and pulled out the 11 questions that were asked most frequently, and we thought everyone would benefit from hearing a little bit more about. So a decent CTR for you is going to vary depending on what type of email you're sending, and to which list. in Q3 of 2011 , up slightly from the previous quarter. The short answer?

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” 2 Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge.

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