Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
Hubspot
OCTOBER 31, 2012
Still, return on investment matters more than CTR, so even if your CTR is double that rate, unless you’re seeing more sales as a result of your investment, figure out what might be lacking -- the ads themselves, the cost-per-click, or some other factor adversely affecting your efforts. Just do what you say you will.
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