2011 Advertising Benchmark CTR Opt-out 
Hubspot
OCTOBER 31, 2012
As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Highly controversial when first introduced in June 2011 because they co-opted users’ names and photos into the ads (implying their endorsement), LinkedIn quickly opted out of that practice for these ads.
Hubspot
JUNE 15, 2012
and pulled out the 11 questions that were asked most frequently, and we thought everyone would benefit from hearing a little bit more about. So a decent CTR for you is going to vary depending on what type of email you're sending, and to which list. in Q3 of 2011 , up slightly from the previous quarter.
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