Online Marketing Institute
FEBRUARY 22, 2011
What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.
Circle Studio
JANUARY 10, 2020
As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Thought leadership is about having an ownable and unique perspective —backed by both conviction and authority.
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Marketing Insider Group
NOVEMBER 4, 2010
Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
NOVEMBER 4, 2010
Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
JUNE 2, 2010
In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.
Online Marketing Institute
MARCH 13, 2011
Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.
Online Marketing Institute
DECEMBER 23, 2010
Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies.
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