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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. Augmented Reality For B2B Marketing in 2011?"

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. Augmented Reality For B2B Marketing in 2011?"

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? Together, this offers clues about what the visitor might be interested in buying.

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B2B marketers are stumbling in the dark

Online Marketing Institute

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