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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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Top Marketing Predictions For 2015

Marketing Insider Group

Content and data are the important components flowing across the digital, social and mobile web. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. TV advertising budgets will decline by more than 10%. So content will become targeted and more personal!

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Native Ads Vs. Display Ads: What are the Differences?

Outbrain

That was, in fact, the year that the first display ad was published. It was a banner ad, produced for AT&T by McCambley, and it looked like this: It’s interesting to note that the first ever online ad didn’t feature the logo of the advertiser. Battle of the Ads – Native Overtakes Advertising Market Share.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# ADVERTISEMENT. ET on Friday, January 28, 2011.

Adwords 100
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90 Tips to Make Your Blog Rock

Online Marketing Institute

Reply theComplex 2011 January 3 at 3:28 pm Fantastic tips, Jeff! Reply Charity Hisle 2011 January 4 at 6:28 am Love the tips, will try to implement them all in 2011! Reply Pete Carr 2011 January 4 at 7:46 am Hi Jeff, What a comprehensive list.I Reply Kirby 2010 December 20 at 12:24 am Thank you! These will come in handy!

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

I found a one more survey that listed marketing systems, from the CMO Council in July 2011. Still, it gives a pretty reasonable idea of the relative utilization of different methods, most of which would involve different marketing systems. This is by far the broadest list.