What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap
Contently
SEPTEMBER 17, 2021
Or maybe it’s just the opening line from a 2010 Old Spice commercial. These efforts generated plenty of favorable PR. What focus group or marketing agency would ever come up with it? I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world.
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