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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. All rights reserved.

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TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

Online Marketing Institute

From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). March 2009. October 2009. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The beauty lies in knowing your business's hot spot within the circles; that would be where your best deliverable service, skills and knowledge intersect with the potential clients desires and needs. Thanks for sharing with us. Jennifer Tobias [link] William Toll Why D.I.S. All rights reserved.

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30 Women Shaping B2B Tech Marketing

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It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009.