Remove 2009 Remove BtoB Remove Examples Remove Studies
article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles.

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? You can see a working example on my client, Schulte Building Systems’ site. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale

markempa

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

article thumbnail

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

article thumbnail

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. The End of Sales as we Know It?

article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Alinean recognized by BtoB Magazine’s as one of To.

article thumbnail

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

For example, in organizations where the CEO/President is the final decision-maker, ROI is “Extremely&# or “Very Important&# among 92% of respondents, but that number drops to 86% in organizations where Staff makes purchase decisions.&# Alinean recognized by BtoB Magazine’s as one of To.