Convince & Convert
JUNE 29, 2010
The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license. All rights reserved.
Convince & Convert
FEBRUARY 23, 2010
If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. Businesses will surely veer between the two given the way their focus shifts. I do think though that every communicative act has to be rooted in some kind of strategy within the business.
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Convince & Convert
MARCH 3, 2010
An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. All rights reserved.
Convince & Convert
MAY 26, 2010
Is social media the best means to broadcast a message? * Is social media the best means to broadcast a message? * * Do people like this? * How can we add value to this topic? * Are people empowered to share their opinions? * Are we messaging this the right way? * Are people 'getting it'? All rights reserved.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I believe the key point is building relationships with social broadcasters. population.
Convince & Convert
SEPTEMBER 21, 2010
These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. link] will-yours.html Kari I agree with your last comment, Jason – social media isn’t for acquisition.
Convince & Convert
AUGUST 11, 2010
I hear the Flagstaff Restaurant Association is lobbying for you to broadcast from remote in Indiana and will fly you in weekly for dinners…it could happen! All the best with the move. link] jaybaer Thanks Mark. I've got enough folks in Flagstaff, they'll keep us all posted on the restaurant scene! All rights reserved.
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