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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. He’s on the road now on the UnMarketing book tour of 30+ cities. If he’ll be near you, check it out. The rise of [.]

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

link] [link] David Murray Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush [link] via @jaybaer [link] Arizona Social Media C&C Blog Post – Why Influence Mining is the Next Gold Rush [link] RT Please [link] Joe Fernandez Hey Jay, Thanks for taking the time to set up this interview and put this article together.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Businesses need to have the flexibility to switch between modes depending on any situation. – [link] (via @jaybaer) Nice article!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service. found @jaybaer article and am intrigued, to say the least. They’ve only been around approximately 8 weeks, and they already have thousands of customers. I’m a big fan of these guys.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Social media clearly has the ability to mitigate doubt and confusion among fence-sitters.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. Excellent article! Excellent article! Excellent article! Excellent article! Excellent article! Excellent article!