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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

The marketing operations module adds $2,500 per month and other modules such as social media, banner ads, Web analytics and Web alerts add $1,500 each. Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Phase two: pre-launch preparation.

Domain 71
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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Add credbility banners such as how many subscribers, number of hits, blog grade and any awards 21. Run polls and surveys on your blog 19.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. B2B Lead Generation Benchmark Study 2009. In order to generate leads marketers have to know how to use the analytics. Rebel Brown's blog Phoenix Rising.

ROI 100
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

--> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Banners, Flags and Signs. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Steakhouses.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. We don't have the resources for micromanagement or corporate BS. Sometimes when companies grow too fast, they lose control of their resources. Too many clients, not enough support resources.