Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Lead Agency

AUGUST 6, 2018

Using the same principles of A/B testing, you can test out certain keywords to see what statistically has greater impact. Automate your email marketing campaigns. Marketing automation has become synonymous with email marketing, with many email marketing platforms offering automation as part of their services.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Customer Experience Matrix

APRIL 28, 2009

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. There was actually another dated 6/01/2208, which I treated as 2008. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. If you happen to be skeptical of brand and demand convergence, I’ll leave you with a few statistics to ponder over.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. in January 2008. Howard Sewell's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

SEPTEMBER 10, 2012

Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Started in Statistics Department and moved to Administration (HR) for 5 years. Paige ONeill. paige_oneill. Been there ever since.” InboundMarketer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100