category web-analytics 2008 Analytics B2B Newsletter 
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.
Online Marketing Institute
JULY 31, 2012
B2B: Business Media. 2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.
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Convince & Convert
MARCH 4, 2010
Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. One question for you though — are these categories mutually exclusive? What do you think?
Convince & Convert
APRIL 6, 2010
Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. How does that play into your influencer measurement or is that another category? Repeat customers have always been my best influencers.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
Convince & Convert
AUGUST 10, 2010
Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.
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