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SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009

Adobe Experience Cloud Blog

   We are looking forward to all the well-respected speakers, and many of the sessions, including those discussing pipeline dynamics, social media, benchmark modeling and the technology roadmap.      Last year attendees made big leaps in integrating their sales and marketing teams during the event. 

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

"Disconnect between sales and marketing" Seamus Walsh's Bio. in January 2008. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. Brian Carroll's blog B2B Lead Generation Blog.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). in January 2008. MarketingSherpa.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. in January 2008. Seamus Walsh.

ROI 100
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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

The benchmark is to attract a community of readers, which is carefully tracked on an ongoing basis. Phase Three: The Last Mile With the social media program now established and clicking along, our champion turns to the issue of ROI attached to measurable benchmarks. Image created by Ryan Schradin.)

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey.