Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Hubspot

JANUARY 3, 2013

Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing." which some of us might call 'inbound marketing'. Marketing is a commitment.". wink wink) “.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Webbiquity

SEPTEMBER 25, 2018

extreme example would be — imagine if, back in 2007, Steve Jobs had decided to market the first iPhone only through AdWords. How would anyone have found it? “Smart phones” didn’t yet exist as a product category. “iPhone” was brand new as a product name.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Industrial Marketing Today

MAY 11, 2011

Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. He was talking about his long journey in convincing upper management about the value of starting a business blog. The content from one of his slides summarized nicely what it means to market engineering services.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28