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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

How STEM education could help promote gender equality in martech. The Current State of Women in Martech Indicates the Need for Diversity in STEM Education. And Wikipedia also reports that men working in STEM earn $36.34 Exclusive insights from seven leading women in martech. Learn More: Gender Representation in Ad-Tech.

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Listening Online Isn’t A Lost Art, You Must Find It

Biznology

Photo credit: Wikipedia. Social CRM’s are getting a lot of play right now. That’s not a judgment–that’s just an educated guess. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Of course, I say fortunately for me. Did I just see a drone in the distance?!)

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Marketing automation is not marketing strategy

Biznology

(Photo credit: Wikipedia). Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. So education campaigns are underway. Or, “Once this automation system is installed, it will take our marketing to the next level.”

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Here are the key areas where Social CRM can be useful -. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Information sharing and education. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Great content this month via the B2B Marketing Zone. Collaboration.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

But there are third-party review sites, Wikipedia pages and news articles that you don’t control. Small business SEO, as you may have guessed, is implemented on small websites consisting of anywhere between just a few pages and hundreds of pages. Enterprise SEO is done on huge websites consisting of several thousand pages.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for.

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